Revamp Your SEO Game with these 33 Free Tools

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Search engine optimization (SEO) is an essential aspect of digital marketing, as it helps to increase the visibility and ranking of a website on search engine results pages (SERPs). While there are many paid SEO tools available, there are also a number of free tools that can be just as effective. In this article, we will explore 33 free SEO tools that you should consider using in 2023.

1. Google Analytics:

Google Analytics is a platform inside the Google Marketing Platform brand that measures and reports website traffic. Google Analytics is a web analytics tool. After purchasing Urchin, Google launched the service in November 2005. 

The online analytics service on the Internet that is currently used the most is Google Analytics.

It allows website owners to track where and how people use their website, including the number of visitors, the source of those visitors, and the pages they visit. It provides valuable insights that can be used to improve a website’s performance and user experience.

Overall this tool provides insights into website traffic, user behavior, and conversion rates.

2. Google Search Console:

Google Search Console is a free web service provided by Google that helps website owners monitor and maintain their site’s presence in Google Search results. It allows website owners to check the performance of their site in the search results, view statistics about how Google crawls their site, and receive alerts when issues arise.

The tool provides valuable data such as the number of clicks, impressions, and the average click-through rate (CTR) of a website’s pages in the search results, as well as the keywords that people used to find the site. It also allows website owners to submit sitemaps and check for crawl errors, helping to ensure that Google is able to access and index all of the site’s pages. Additionally, it also provides security issues, AMP errors, and mobile usability issues.

Overall this tool provides data on how your website is performing on Google.

3. Bing Webmaster Tools:

Bing Webmaster Tools is a free service provided by Bing, a search engine owned by Microsoft, that helps website owners monitor and maintain their site’s presence in Bing search results. It allows website owners to submit their sitemaps, view statistics about how Bing crawls their site, and receive alerts when issues arise. The tool provides data on the number of clicks, impressions, and the average click-through rate (CTR) of a website’s pages in the search results, as well as the keywords that people used to find the site. Additionally, it also provides information on the website’s backlinks, crawl errors, and keyword research.

It also allows website owners to see how Bing crawls their site and identify any crawl errors. Bing Webmaster Tools also includes a feature that allows site owners to submit content for inclusion in the Bing News and Bing Video sections of the search engine.

Similar to Google Search Console, this tool provides data on how your website is performing on Bing.

4. Ahrefs:

Ahrefs is a commercial web-based toolset for SEO and marketing professionals that provides data and insights to improve website traffic and search engine rankings. It is a comprehensive toolset that includes a wide range of features such as backlink analysis, keyword research, content analysis, rank tracking, and site audits. Ahrefs crawls the web to provide users with the most comprehensive backlink data available. This includes the number of backlinks, the quality of those links, and the referring domains. It also allows users to analyze their competitors’ backlinks and find new link building opportunities.

It’s keyword research tool allows users to find new keywords and phrases to target in their content and SEO campaigns. It also provides search volume, CPC and keyword difficulty metrics. Ahrefs Site Explorer tool allows users to monitor their own website’s performance and identify technical SEO issues that may be hurting their rankings. It also provides traffic data, top pages and top organic search keywords for any website. Ahrefs is widely used by SEO professionals, marketers and content creators for competitor research, link building, keyword research, and content optimization.

Overall this tool provides data on backlinks, keywords, and content analysis.

5. SEMrush:

SEMrush is a digital marketing toolkit that provides insights and data to improve website traffic and search engine rankings. It is a comprehensive toolset that includes a wide range of features such as keyword research, competitor analysis, organic search data, paid search data, and backlink analysis.

It’s keyword research tool allows users to find new keywords and phrases to target in their content and SEO campaigns. It provides search volume, CPC and keyword difficulty metrics. The tool also allows users to analyze their competitors’ keywords and track their ranking progress for those keywords.

SEMrush’s competitor analysis tool allows users to see which keywords and ads their competitors are using, and the results they are getting from them, so that they can take actions to improve their own performance. SEMrush also has a Domain Overview feature which provides a snapshot of a website’s traffic, backlinks, organic search positions, and ad history.

SEMrush’s backlink analysis tool allows users to see all the links pointing to their website, or their competitors’ websites. It also provides metrics like the link authority, link type, and the link location.

It is a widely used tool by SEO professionals, digital marketers, PPC specialists, and content creators for competitor research, keyword research, and content optimization. It provides a comprehensive set of features and metrics that can help to improve website traffic, search engine rankings and to get insights on how to optimize campaigns.

Overall this tool provides data on organic search, paid search, and display advertising.

6. Moz:

Moz is a software company that provides a suite of SEO tools and resources to help website owners and marketers improve their search engine rankings and visibility. Some of the most popular tools and services provided by Moz include:

1. The Moz Pro: A subscription-based tool that includes features such as keyword research, site audits, rank tracking, and link analysis.
2. Moz Local: A local SEO tool that helps businesses improve their visibility in local search results.
3. MozBar: A browser extension that provides quick access to Moz’s link data and other SEO metrics directly in the search results.
4. The Moz Link Explorer: A backlink analysis tool that allows users to see who is linking to their website, and the quality of those links.
5. The Moz Blog: A popular blog that provides SEO news, tips and best practices for improving search engine visibility.

Moz also provides a variety of other resources such as webinars, online courses, and industry-specific guides to help website owners and marketers improve their search engine rankings and visibility. Moz is widely used by SEO professionals, digital marketers, and website owners for link building, keyword research, and site optimization.

Overall this tool provides data on link building, keyword research, and site audits.

7. Majestic:

Majestic is a backlink analysis tool that provides data and insights on the link profile of a website. It is widely used by SEO professionals and digital marketers for link building, competitor research, and website optimization.

Some of the key features of Majestic include:

1. Backlink analysis: Majestic provides detailed information on the backlinks pointing to a website, including the number of links, the referring domains, and the link authority.
2. Trust Flow and Citation Flow: Majestic’s proprietary metrics that provide a measure of the quality and trustworthiness of a website’s backlinks.
3. Historical data: Majestic provides a historical view of a website’s backlink profile, allowing users to track changes over time.
4. Site Explorer: Majestic’s Site Explorer tool allows users to analyze a website’s backlink profile, including the top-referring pages and domains.
5. Keyword research: Majestic’s keyword research tool allows users to find new keywords and phrases to target in their content and SEO campaigns.

Majestic’s data is updated daily and it provides a large and accurate backlink index which is considered to be one of the largest of its kind. It’s a powerful tool for SEO professionals and digital marketers who want to improve their website’s search engine visibility and rankings by analyzing their backlink profile and those of their competitors.

Overall this tool provides data on backlinks and trust flow.

8. Keyword Tool:

Keyword Tool is a keyword research tool that helps users find new keywords and phrases that they can target in their content and SEO campaigns. It generates a list of relevant keywords based on a seed keyword or phrase that users provide.

Some of the key features of Keyword Tool include:

1. Keyword suggestions: Keyword Tool generates a list of long-tail keywords based on the seed keyword or phrase that users provide. These keywords are suggestions for content ideas and optimization opportunities.
2. Search volume and CPC: Keyword Tool provides data on the estimated search volume and cost-per-click (CPC) for each keyword. This information can help users identify keywords that are worth targeting based on their potential traffic and profitability.
3. Search engine support: Keyword Tool supports multiple search engines, including Google, YouTube, Bing, Amazon, and App Store.
4. Keyword filtering: Allows users to filter keywords by location, language, and search engine.
5. Keyword planner: Offers a planner to help users plan their keywords for different campaigns and pages

Keyword Tool is a useful tool for SEO professionals, digital marketers, and content creators who want to improve their website’s search engine visibility and rankings by identifying relevant keywords and phrases to target in their content and campaigns. It can also be used for PPC campaigns to find profitable keywords with lower competition.

Overall this tool helps with keyword research and content optimization.

9. SERPstat:

SERPstat is a digital marketing tool that provides data and insights to help website owners and marketers improve their search engine rankings and visibility. It is a comprehensive toolset that includes a wide range of features such as keyword research, competitor analysis, organic search data, paid search data, and backlink analysis.

SERPstat has a number of important features, including:

1. Keyword Research: SERPstat provides data on search volume, CPC, competition, and suggested keywords for a given seed keyword or phrase.
2. Competitor Analysis: SERPstat allows users to analyze their competitors’ keywords, backlinks, and organic search data.
3. Site Audit: SERPstat’s site audit tool allows users to identify technical SEO issues that may be hurting their website’s rankings.
4. Rank Tracking: SERPstat allows users to track their website’s rankings for specific keywords across multiple search engines.
5. PPC Research: SERPstat provides data on paid search advertising, including data on ad copies, ad history, and ad keywords.

It is widely used by SEO professionals, digital marketers, and website owners for keyword research, competitor analysis, site optimization and overall performance monitoring. It provides a comprehensive set of features and metrics that can help to improve website traffic, search engine rankings and to get insights on how to optimize campaigns.

Overall this tool provides data on keyword research, content optimization, and PPC.

10. Keywords Everywhere:

Keywords Everywhere is a browser extension for Chrome and Firefox that provides keyword data such as search volume, CPC, and competition, directly in the search results of multiple platforms including Google, Bing, Amazon, YouTube, and more. It helps users to quickly identify profitable keywords with lower competition, which they can target in their content and SEO campaigns.

Some of the key features of Keywords Everywhere include:

1. Keyword Data: The browser extension provides search volume, CPC, and competition data for a given keyword or phrase directly in the search results.
2. Search Volume and CPC data for multiple platforms: Keywords Everywhere provides data for multiple platforms such as Google, Bing, Amazon, YouTube, and more.
3. Keyword List: The extension also allows users to generate a list of keywords from a seed keyword or phrase, which can be exported as a CSV file.
4. SERP Analysis: The extension provides a SERP analysis for a given keyword, which shows the top ranking pages and their metrics.
5. Customizable: Users can customize the CPC and currency settings to match their location and preferences.

Keywords Everywhere is widely used by SEO professionals, digital marketers, and website owners as an efficient way of identifying profitable keywords with lower competition, which can be used to improve website traffic, search engine rankings and to get insights on how to optimize campaigns. It is also used for PPC campaigns to find profitable keywords with lower competition.

Overall this tool provides data on search volume, CPC, and competition for keywords.

11. UberSuggest:

UberSuggest is a keyword research tool that helps users find new keywords and phrases they can target in their content and SEO campaigns. It generates a list of relevant keywords based on a seed keyword or phrase that users provide.

Some of the key features of UberSuggest include:

1. Keyword suggestions: UberSuggest generates a list of long-tail keywords based on the seed keyword or phrase that users provide. These keywords are suggestions for content ideas and optimization opportunities.
2. Search volume, CPC, and competition: UberSuggest provides data on the estimated search volume, CPC and competition for each keyword. This information can help users identify keywords that are worth targeting based on their potential traffic, profitability and competition.
3. SERP analysis: UberSuggest provides a SERP analysis for a given keyword, which shows the top ranking pages and their metrics like Domain Authority and Page Authority.
4. Keyword tracking: Allows users to track their website’s rankings for specific keywords across multiple search engines.
5. Content ideas: UberSuggest’s content idea feature provides a list of article titles and topics based on a keyword or phrase.

UberSuggest is a useful tool for SEO professionals, digital marketers, and content creators who want to improve their website’s search engine visibility and rankings by identifying relevant keywords and phrases to target in their content and campaigns. It can also be used for PPC campaigns to find profitable keywords with lower competition.

Overall this tool helps with keyword research and content optimization.

12. KWFinder:

KWFinder is a keyword research tool that helps users find new keywords and phrases they can target in their content and SEO campaigns. It generates a list of relevant keywords based on a seed keyword or phrase that users provide, and provides data such as search volume, CPC, and keyword difficulty.

KWFinder’s primary attributes include things like:

1. Keyword suggestions: KWFinder generates a list of long-tail keywords based on the seed keyword or phrase that users provide. These keywords are suggestions for content ideas and optimization opportunities.
2. Search volume, CPC and keyword difficulty: KWFinder provides data on the estimated search volume, CPC, and keyword difficulty for each keyword. This information can help users identify keywords that are worth targeting based on their potential traffic, profitability and competition.
3. SERP analysis: KWFinder provides a SERP analysis for a given keyword, which shows the top ranking pages, their metrics like Domain Authority, Page Authority, and backlinks.
4. Keyword tracking: Allows users to track their website’s rankings for specific keywords across multiple search engines.
5. Keyword manager: Allows users to save and organize their keywords in lists, to easily access them in the future.

KWFinder is a useful tool for SEO professionals, digital marketers, and content creators who want to improve their website’s search engine visibility and rankings by identifying relevant keywords and phrases to target in their content and campaigns. It can also be used for PPC campaigns to find profitable keywords with lower competition.

Overall this tool helps with keyword research and content optimization.

13. Google Keyword Planner:

Google Keyword Planner is a free tool provided by Google Ads (formerly known as Google AdWords) that helps users research keywords for their content and advertising campaigns. It provides data on search volume, CPC, and competition for a given keyword or phrase.

Some of the key features of Google Keyword Planner include:

1. Keyword research: Google Keyword Planner generates a list of keywords based on a seed keyword or phrase that users provide. The tool also allows users to research keywords based on a website or landing page.
2. Search volume and CPC data: Google Keyword Planner provides data on the estimated search volume and CPC for each keyword. This information can help users identify keywords that are worth targeting based on their potential traffic and profitability.
3. Keyword grouping: Allows users to organize keywords into ad groups for targeted advertising campaigns.
4. Historical data: Google Keyword Planner provides historical data on search volume and CPC, which can be used to identify trends and make more informed decisions.
5. Location and language targeting: Allows users to target specific locations and languages for their campaigns.

Google Keyword Planner is widely used by SEO professionals, digital marketers, and website owners for keyword research and advertising campaigns. It’s a powerful tool for finding keywords that will drive traffic to a website and can also be used to optimize ad campaigns for better performance.

Overall this tool helps with keyword research and content optimization.

14. Answer the Public:

Answer the Public is a keyword research tool that helps users find new keywords and phrases they can target in their content and SEO campaigns. It generates a list of relevant keywords based on a seed keyword or phrase that users provide, by analyzing the questions and prepositions people use when searching for that keyword.

Some of the key features of Answer the Public include:

1. Keyword suggestions: Answer the Public generates a list of keywords based on the seed keyword or phrase that users provide. These keywords are suggestions for content ideas and optimization opportunities.
2. Question-based keywords: The tool generates a list of questions and prepositions related to the seed keyword, which can provide insights into the intent behind a search.
3. Visualization: The tool presents the keywords in a visual format, such as a “question cloud” or a “data wheel” which can be useful for identifying patterns and trends in the data.
4. Search volume data: Answer the Public provides an estimated search volume for each keyword, which can help users identify keywords that are worth targeting based on their potential traffic.
5. Language support: The tool supports multiple languages, and it allows users to target keywords in specific countries.

Answer the Public is a useful tool for SEO professionals, digital marketers, and content creators who want to improve their website’s search engine visibility and rankings by identifying relevant keywords and phrases to target in their content and campaigns. It can also be used by content creators to find ideas for new content that will be well received by the audience.

Overall this tool helps with content optimization and keyword research.

15. Yoast SEO:

Yoast SEO is a plugin for the popular content management system (CMS), WordPress, that helps users optimize their website for search engines. It provides a range of features to help users improve their website’s on-page SEO, including keyword optimization, meta tags, and readability analysis.

Some of the key features of Yoast SEO include:

1. Focus keyword: Yoast SEO allows users to set a focus keyword for each page or post, and it analyzes the content to ensure that the keyword is used in the right places and in the right density.
2. Meta tags: It allows users to easily add meta tags, such as meta titles and meta descriptions, to their pages and posts.
3. Readability analysis: It analyzes the content for readability and provides suggestions to improve the content’s readability.
4. XML sitemaps: It automatically generates an XML sitemap for the website, which can be submitted to search engines to help them crawl and index the website’s pages.
5. Social media optimization: It allows users to add meta tags and images for social media sharing, to make it more likely that the content will be shared.

It is a widely used plugin for WordPress and it’s a powerful tool for improving website’s on-page SEO, and making sure that the content is optimized for both search engines and users. It’s a great tool for website owners, content creators, and SEO professionals to optimize their website’s content and improve their search engine visibility.

Overall this tool helps with content optimization and on-page SEO.

16. All in One SEO Pack:

All in One SEO Pack is a popular WordPress plugin that helps optimize a website for search engines. It allows users to easily add meta tags and other SEO elements to their website, and also includes features like XML sitemap generation and integration with Google Analytics.

The plugin is free to use, with a premium version also available that offers additional features such as advanced analytics and support for multiple languages.

Overall this tool helps with content optimization and on-page SEO.

17. The Hoth:

The Hoth is a company that provides various SEO services such as link building, on-page optimization, and content creation. They aim to help businesses improve their search engine rankings and drive more traffic to their websites.

Some of the link building services provided by The Hoth include guest posts, scholarship links, and citation building. They also offer a variety of packages tailored to specific industries and niches.

Overall this tool helps with link building and content optimization.

18. Open Site Explorer:

Open Site Explorer was a website analysis tool that provided in-depth information about a website’s backlinks, page authority, and domain authority. It was created and maintained by Moz, a leading provider of search engine optimization tools and resources.

The tool allowed users to analyze the link profile of any website, which helped them identify potential link building opportunities and improve their search engine rankings. Open Site Explorer was retired by Moz in 2017, and replaced by Moz Link Explorer.

Overall this tool helps with link building and backlink analysis.

19. Majestic Bulk Backlink Checker:

Majestic is a bulk backlink checker tool that allows users to analyze the backlink profile of multiple websites at once. It provides detailed information about the number and quality of backlinks, including the number of referring domains and the trust flow and citation flow metrics.

The tool also offers a variety of advanced features such as the ability to filter by link type, anchor text, and more. With Majestic, users can gain insights into their own backlink profile as well as those of their competitors, and use this information to improve their search engine rankings.

Overall this tool helps with backlink analysis.

20. Link Miner:

Link Miner is a Chrome extension that allows users to check the backlinks of a webpage they are currently visiting. The extension displays the number of backlinks, the referring domains, and the anchor text of the links. It also provides a summary of the links such as the number of nofollow links and the number of unique domains linking.

It allows users to check the backlinks of any webpage they visit, which can be useful for identifying potential link building opportunities, analyzing the backlink profile of a competitor, or monitoring the backlinks of their own website.

Overall this tool helps with backlink analysis and broken link checker.

21. Check My Links:

Check My Links is a Chrome extension that allows users to check all the links on a webpage for any broken links. It works by crawling through all the links on a webpage and highlighting any links that are broken or lead to an error page. It is an easy to use tool that can be used to check the integrity of your website links and can be useful for identifying and fixing broken links on a website.

It can also be used to check external links on a webpage to ensure that they are still valid. It helps web developers, SEO and Content professionals to easily identify and fix broken links on the website and improve the user experience for the visitors.

Overall this tool helps with broken link checker.

22. Google Mobile-Friendly Test:

The Google Mobile-Friendly Test is a tool provided by Google that allows users to test if a webpage is mobile-friendly. The tool analyzes the webpage’s HTML code and checks for specific mobile-friendly features such as the use of responsive design and the size of text and buttons.

If the webpage passes the test, it is considered mobile-friendly and may be given a higher ranking in Google’s mobile search results. If the webpage does not pass the test, it is considered not mobile-friendly and may be given a lower ranking in Google’s mobile search results.

Overall this tool helps with mobile optimization.

23. Google PageSpeed Insights:

Google Mobile-Friendly Test is a tool provided by Google that allows users to test whether a webpage is mobile-friendly or not. The tool analyzes the webpage and checks whether it meets Google’s guidelines for mobile-friendly design, including factors such as font size, touch-friendly buttons, and the ability to scale the page to fit different screen sizes.

The tool will indicate if the page has any mobile usability issues and will also provide a screenshot of how the page appears on a mobile device. With the increasing importance of mobile-optimized websites, Google Mobile-Friendly Test is a useful tool for web developers and website owners to ensure that their website is mobile-friendly and provides a good user experience for visitors accessing the site on mobile devices.

Overall this tool helps with website speed and performance optimization.

24. GTmetrix:

GTmetrix is a website performance optimization tool that analyzes the page load speed and performance of a website. It provides detailed information on page load time, page size, number of requests, and other performance metrics. It also provides recommendations on how to improve the performance of a website, such as reducing the size of images and minifying code.

Additionally, it allows users to test a website on various locations, browsers, and devices, which can be useful for identifying issues with cross-browser compatibility and geographical load times. GTmetrix uses both Google PageSpeed and Yahoo! YSlow to grade the performance of a website, and generate a detailed report with actionable recommendations for improving the website’s performance.

It is a useful tool for website owners, developers, and marketers who want to improve the loading speed and overall performance of their website, which can lead to a better user experience and higher search engine rankings.

Overall this tool helps with website speed and performance optimization.

25. WebPageTest:

WebPageTest is a website performance optimization tool that analyzes the load time and performance of a webpage. It provides a detailed breakdown of the load process, including the time to first byte, start render, and fully loaded time. It also provides a filmstrip view of the page load, which allows users to see how the page is rendered in the browser over time.

Additionally, the tool allows users to test a website from multiple locations, browsers, and connection speeds, which can be useful for identifying issues with cross-browser compatibility and geographical load times. WebPageTest also generates a detailed report with recommendations for improving the performance of the website, such as reducing the size of images and minifying code.

It is a useful tool for website owners, developers, and marketers who want to improve the loading speed and overall performance of their website, which can lead to a better user experience and higher search engine rankings.

Overall this tool helps with website speed and performance optimization.

26. Lighthouse:

Lighthouse is an open-source tool developed by Google that analyzes web pages and generates a report on their performance, accessibility, best practices, and SEO. It can be run as a Chrome extension, from the command line, or as a Node module. The tool provides a score for each category, as well as actionable recommendations on how to improve the page’s performance. Lighthouse can be used to audit web pages and identify performance bottlenecks, accessibility issues, and other problems that can affect the user experience.

It can be particularly useful for developers looking to optimize the loading speed and overall performance of their web pages, as well as for accessibility auditing. Lighthouse can be used in conjunction with other tools such as GTmetrix and WebPageTest to get a more complete picture of a website’s performance.

Overall this tool helps with website speed and performance optimization.

27. Screaming Frog:

Screaming Frog is a website crawling and analysis tool that allows users to analyze the technical SEO of a website. It crawls a website just like a search engine and allows users to analyze the website’s structure, internal linking, metadata, and more. The tool generates a detailed report with information on the number of pages, broken links, duplicate content, and other technical issues that could be affecting the website’s search engine performance.

It can also be used to analyze competitor websites and identify potential link building opportunities. Screaming Frog is useful for website owners, developers, and SEO professionals who want to improve the technical aspects of a website and optimize it for search engines. It’s a powerful tool that can be used to quickly identify common SEO issues, and it has a user-friendly interface that makes it easy to use.

Overall this tool helps with website audit and on-page SEO.

28. DeepCrawl:

DeepCrawl is a website crawling and analysis tool that allows users to analyze the technical SEO of a website. It crawls a website and generates a detailed report with information on the website’s structure, internal linking, metadata, and more. The tool can also be used to analyze the website’s performance on mobile devices, track the website’s crawl budget, and identify any technical SEO issues such as duplicate content, broken links, and server errors.

The tool provides detailed insights on crawl data, providing visibility of how search engines interact with your website and identify issues that may be impacting your visibility in search results. It also allows for custom configuration of crawls, making it easy to focus on specific areas of a website that need attention. DeepCrawl is a powerful tool that can be used by website owners, developers, and SEO professionals to improve the technical aspects of a website and optimize it for search engines.

Overall this tool helps with website audit and on-page SEO.

29. Botify:

Botify is a website crawling and analysis tool that helps companies optimize their search engine performance. The tool provides insights into how search engines interact with a website, including information on crawl behavior, indexation, and keyword rankings. It allows users to analyze a website’s technical SEO and identify issues such as duplicate content, broken links, and server errors.

The tool also provides recommendations on how to fix these issues and improve the website’s search engine rankings. Botify also has a feature that allows users to track their competitors and monitor their progress in search engine results pages (SERPs) which can be useful for identifying potential link building opportunities.

The tool also provides detailed information on keyword rankings and visibility, making it easy for users to track their progress and make data-driven decisions about their SEO strategy. Botify is a powerful tool that is useful for website owners, developers, and SEO professionals who want to improve the technical aspects of a website and optimize it for search engines.

Overall this tool helps with website audit and on-page SEO.

30. Woorank:

Woorank is a website analysis tool that provides users with a comprehensive analysis of their website’s SEO, mobile optimization, usability, and social media presence. It generates a detailed report that includes information on a website’s backlinks, keywords, traffic, and competitors. The tool also provides recommendations on how to improve a website’s SEO, mobile optimization, and usability, as well as suggestions on how to improve the website’s social media presence.

The tool also includes a feature that allows users to track their progress over time and make data-driven decisions about their SEO strategy. Woorank is a useful tool for website owners, developers, and SEO professionals who want to improve the overall performance of their website, including both technical and non-technical aspects. It is a user-friendly tool that is easy to use and provides detailed insights that can be used to improve a website’s search engine rankings, user experience, and online visibility.

Overall this tool helps with website audit and on-page SEO.

31. Raven Tools:

Raven Tools is a suite of digital marketing tools that allows users to analyze and improve the performance of their website and online marketing campaigns. The tool includes features such as website auditing, link building, and keyword research, as well as a variety of other tools for social media management, PPC management and reporting. Raven Tools also includes a reporting feature that allows users to create custom reports and track the performance of their website and campaigns over time.

The tool also integrates with a variety of other tools such as Google Analytics, AdWords, and Moz, which allows users to get a more complete picture of their website’s performance. Raven Tools is a useful tool for website owners, developers, and digital marketers who want to improve the overall performance of their website and online marketing campaigns.

It provides an all-in-one platform with multiple features that can be used to improve SEO, PPC, social media and content marketing efforts.

Overall this tool helps with website audit, link building, and PPC.

32. SEOmoz:

SEOmoz, now Moz, is a leading provider of search engine optimization (SEO) tools and resources. They offer a variety of tools and features to help website owners, developers, and SEO professionals improve the visibility and performance of their websites in search engine results pages (SERPs). Their tools include features such as keyword research, link analysis, and website auditing, as well as a variety of other features such as local SEO, rank tracking, and social media management.

Moz also provides a wealth of educational resources such as blog articles, webinars, and guides to help users improve their SEO knowledge and skills. They have a variety of plans and pricing options to suit different needs, from small business to enterprise.

Moz is widely considered to be one of the leading authorities in the SEO industry and is known for providing high-quality tools and resources that can help users improve their website’s search engine rankings and visibility.

Overall this tool helps with website audit, link building, and PPC.

33. BrightEdge:

BrightEdge is a digital marketing platform that provides a suite of tools for SEO, content marketing, and social media management. It provides actionable insights and real-time data that can be used to improve a website’s search engine rankings and visibility, as well as to measure the performance of content marketing campaigns. Some of the features provided by BrightEdge include keyword research, content optimization, and analytics and reporting.

Additionally, the platform integrates with several other tools such as Google Analytics, Adobe Analytics, and Salesforce, allowing users to combine data from multiple sources and get a more comprehensive view of their online performance. The platform is designed for enterprise-level companies and is widely used by large brands and organizations. It offers advanced features such as natural language processing and machine learning which helps the users to optimize their content and improve their online presence.

Overall this tool helps with website audit, link building, and PPC.

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Conclusion

These are just a few of the many free SEO tools available to help with your website’s visibility and ranking on search engines. By using these tools, you can improve your website’s performance, identify areas for improvement, and take steps to improve your search engine rankings.